This commercial is a PSA made for meth in the 90's and I think it is one of the most frightening, catchy, and effective drug PSAs that i have seen. It starts off very innocuous and cheerful looking, the lighting is bright and warm and the setting is pristine and the woman is the video looks very clean and wholesome. One the jingle reveals that the reason for her energy is meth, that's when the ad starts to descend into darkness. The same shot that meth is mentioned is when the the first unsettling shots of the girl start. She is on the floor looking for more things to clean and then starts cleaning the floor. This is also when the edits between shots start becoming more erratic to reflect the feelings of the girl on meth. The next sequence has her being much more anxious and jumpy, presumably in the way that a meth addict would act while under the influence. This sequence also has the lighting change to cooler blues and her outfit is now a simple tank top and shorts both of which look dirty. Her physical appearance also is deteriorating with scabs on her skin and face and her picking at them. In the final sequence, the camera angles become more extreme in both high and low perspective, things become visibly darker and the some chimes in about itching and crawling which is likely a symptom of the addiction. It ends with the girl crawling into a corner afraid of the critters that her mind has made up. Finally a text graphic that says “Meth” erratically scratched out with a toothbrush.
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